Unlimited Golf
We fill your foursome and book the round, by text.
Golf is first. We're building the agents that get people together in person.
People want to be together. Making a plan is the hard part.
Americans still spend $1.6T a year going out. The plans fall apart in the group chat.
Golf is played four at a time and booked one at a time.
The plan happens in a group chat: who's in, which day, who's short a player. Every booking site sells to one person, after the chat is over.
Text Stick "need a 4th." It finds one and gets you a time.
Then courses run on our system. Stick books them directly.
A course gets a website, tee sheet and text line. Every agent gets its own key, and the course sets the rules.
Our demo site for Gambler Ridge (sample tee sheet).
Agents can pay and book now. Venues can't let them in.
ChatGPT books restaurants through OpenTable, Resy and Yelp (Aug 2026).
Agents can pay: Stripe's Link wallet hands an agent a one-time card the person approves (Apr 2026).
Golf courses book by phone or through systems that block agents.
Live for golfers today. Courses switch on next.
Live now
Stick on iMessage, 1:1 and in group chats
Matching golfers anywhere in the US
Live tee times at courses on TeeItUp, foreUP and Club Caddie
Web community and iPhone app
Switching on next
Paying in the chat, once Stripe approves us
Our tee sheet at the first paying courses
Built by two people in three weeks: 230 commits since Oct 6, 2026.
Golf first. $2.9B a year across every venue that books groups.
All of it sits inside the $1.6T Americans spend going out each year. Per-booking fees from agents come on top.
About $17K a year per course. Golfers are free.
Per course, per year
Software
Tee sheet, website and text line, about $750 a month. One of our pipeline courses pays Lightspeed ~$10K a year today.
Payments
0.6% of green fees paid online through us, with the course as the merchant.
Agent fees
About $1–2 a player when an agent books, Stick or anyone else's.
$100M ARR by the end of 2029, by stacking verticals fast.
Golf $50M: 3,000 courses × $17K. One in five US courses.
Next verticals $30M: 5,000 racquet clubs, sim bays and venues × $6K.
Agent bookings $20M: ~3M bookings a year × ~$7.
One agent and one front office, for every place people meet.
Golf
Now
Padel, pickleball, tennis
Doubles needs four too
Dinners and nights out
Where Dorsia and Rumor live
Events and venues
Venue finding, AI events desk
Each vertical gets the same two halves: an agent people text to make plans, and an AI front office venues run on, built so agents can book it.
Playtomic and OpenTable already proved both halves.
Unlimited is Playtomic for golf, built for agents.
No one else forms the group and books it.
| Forms the group | Books the tee time | Tee sheet for courses | |
|---|---|---|---|
| Unlimited | |||
| GolfNow | |||
| Teemeup (CourseRev) | |||
| Tee Time Tommy (YC W25) | |||
| GolfMatch |
We've built for hosts and venues before.
Built Stick, matching and the course system. Brooklyn golfer.
Built Rumor's host agent and iMessage agent for hosts like McLaren, TAO and Revolve. Product engineer at Dorsia.
At Dorsia and Rumor we worked with hosts and venues every day. They all had the same problem: filling the room still runs on texts, DMs and spreadsheets.
Raising a $500K pre-seed to reach $1M ARR in 2027.
Two founders full-time, golfers seeded around every course we sign, and the lines and infrastructure Stick runs on.
Appendix: the questions we expect
"Isn't iMessage Apple's to give?"
Photon isn't an Apple program, and Apple could shut it off. If it does, the same agent runs over SMS, the web and our app. Apple's only approved agent so far is Poke (Jun 2026); we'll apply. Either way we keep the golfer graph and play-again data.
"Why won't ChatGPT or Instinct just do golf?"
They can search, but they hit the same bot walls we mapped, and they can't form a foursome of strangers. That takes a vetted local pool and two-sided consent.
"YC already funded Tee Time Tommy."
It helps a golfer manage their own bookings. We form the group and then become the course's system, which is where the money and lock-in are.
"What about CourseRev's Teemeup?"
The closest product: a texting booking agent wired into Lightspeed and foreUP. It sells to courses already on those systems and doesn't match players. Speed is our moat for the first 18 months.
Appendix: trust, safety and money
Who gets in
Every golfer is approved. Founding members are vouched in by number. 18+, checked in code. ID and selfie checks are planned behind a switch for reported golfers.
What's shared
First name and last initial only. Numbers are swapped on a double yes. Any golfer can block or report, and a report pauses matching for the reported golfer.
Consent
Each opt-in is stored with its exact wording and version. No unprompted text more than once a week. Quiet hours 9pm to 8am.
Booking
Nothing books until the golfer replies YES to a code-written message showing the course, time, players and price.
Payment
The golfer approves a one-time card in Stripe Link for the exact amount. The AI never sees a card number.
Engines
We never get around CAPTCHAs or bot walls or pose as a person's browser. Where we can't book, we hand off to the course's own page.
Appendix: sources and notes
- NGF Graffis Report 2026: 29.1M on-course golfers, 48.1M participants, 3.3M new golfers a year (2025).
- NGF Graffis 2025: 545M rounds in 2024; Golf Datatech: 2025 up 1.2%.
- NGF beginner study (~1,000 adults) via GOLF.com, 2021: 27% retention; ~half uncomfortable with new people.
- NGCOA Golf Business Jan/Feb 2024: 2023 booking-engine installs on ~10,900 public course sites, 81 vendors, 38.5% no online booking.
- Versant FY2025 10-K: GolfNow paid partly in "variable amounts tied to the value of specified tee times."
- Noteefy/Metolius analysis of 10M+ rounds: 9% no-show rate, $1.2B+ a year (vendor data, cited by NGF).
- NGF Cost of Golf 2026: average public green fee ~$41.
- WGF/TEConomy 2022: $101.7B direct golf economy; NGF charity study: 141K events, $4.6B raised.
- Playtomic: €346M transactions, €29M net revenue through Sep 2025 (City AM, Florida Tennis).
- Unlimited booking-engine audit, Oct 15, 2026 (internal).
- Loneliness: US Surgeon General (2023); Survey Center on American Life (2021); ATUS via Axios (2026).
- Market rings: BLS QCEW 2024 venue counts; MMCG event venues; BEA personal consumption 2025. Ring math is ours.
- IBJ reporting on GolfNow barter (2–3 tee times a day).
- The Knot Real Weddings Study 2025: $12.9K average venue spend, couples contact ~6 venues.
Revenue and uplift figures marked "our model" or "our estimate" are our calculations, not published data. GolfNow's barter cost per course is described by mechanism because no reliable public dollar figure exists.